Campaign 82 giving back to community.

In trying to figure out a way to market an affordable subdivision in a very small town we started a brainstorm on how to carry information to people that did not typically surf the web. There are traditional advertising avenues like radio and print but those are expensive and not always effective. The local agents already knew that the way to the community is word of mouth. Ok... what if I do not know anyone in the community?? Who does? And then there was the lightbulb! The community knows the community. Churches, schools, police and fire departments, large employers, etc. So I email the pastor of the local church and ask him to provide pamphlets on our program, "Sure", he said. "Just mail them to this address and I will set the info out front."
Not exactly a home run marketing plan.
So I emailed the pastor and said, "Thanks. For every home we close we will donate an amount to your church." BINGO!
So this is our platform. There are some work arounds as most States' Real Estate Commissions are very careful about what may seem like a kickback but in the end, the client gets the credit, the community charity or church gets the donation, and we got a marketing strategy!
This just goes to show that it is possible to "Do well" and "Do good" at the same time...